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Legends and Leaders,

Stephen Covey famously said, “Begin with the end in mind.” While this wisdom is often applied to personal development, it’s also the cornerstone of a successful exit strategy. The end of your business journey should reflect the vision you’ve always had—not just for your company, but for your life, your impact, and your legacy.

This edition of the newsletter, we’re exploring what it means to start with the end in mind when it comes to exit planning. By envisioning your ideal exit now, you can reverse-engineer the steps needed to make that vision a reality.

Building Your Exit Dream

The Vision: What Does the End Look Like?

Start by painting a vivid picture of your ideal exit.

  • Is it a financial milestone, such as selling for a specific valuation?
  • Is it a legacy goal, like leaving a positive impact on your community or team?
  • Is it personal freedom, like retiring early or pursuing a new passion?

Write it down. This clarity becomes your compass.

Reverse-Engineer the Path

Once your vision is clear, ask:

  • What needs to happen in the next 3, 5, or 10 years to achieve this outcome?
  • What financial, operational, or team-building milestones will make your dream feasible?
  • What resources or strategies do you need to align your business with that vision?

This framework transforms your exit dream into actionable steps.

Take Action Today

As Covey’s principle reminds us, starting with the end in mind is useless without action.

  • Prioritize decisions that create value and align with your vision.
  • Build a team and systems that support scalability and excellence.
  • Regularly revisit your exit plan to adjust for market changes or personal growth.

A successful exit doesn’t happen by chance. It begins with clarity—a vivid picture of where you want to go—and the commitment to work backward from that vision. The decisions you make today shape the legacy you’ll leave tomorrow.If this message resonates, share it with a fellow entrepreneur ready to start with the end in mind. And if you’d like to explore what a visionary exit could look like for you, let’s connect.

Until next time,

Micah Brandenburg

Assess Your Readiness to Sell: Take the Quiz!

Are you considering selling your business in the near future? Understanding your company’s readiness is crucial to a successful exit. We’ve created a quick quiz that evaluates various aspects of your business and provides insights into what steps you can take to enhance its value.

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